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Demos

Dashboard demos: the numbers you are missing to decide

True profitability of each customer, cash sleeping in the business, customers leaving without a word. Three complete dashboards, open without a form, on a fictional company.

Book a 20-min call See the three dashboards

No form · Fictional data · Yours from €1,500

Not all your customers make you money

KAVDAL · Steering

True customer profitability

Last 12 months · Oct 25 – Sep 26 Fictional data

Sources combined
  • Sales (order management)
  • Deliveries
  • CRM
  • Bank

Gross margin

€3.37M

30.6% of revenue: the figure you track today

  • Sales (order management)

What is really left

€1.94M

17.6% of revenue, after €1.43M of cost to serve

  • Sales (order management)
  • Deliveries
  • CRM
  • Bank

Customers who cost more than they bring

31 customers

−€137k lost on €612k of revenue

  • Sales (order management)
  • Deliveries
  • CRM
  • Bank

Cost of late payments

€15k

52 customers pay more than 10 d after the due date

  • Accounting
  • Bank

Serving your customers costs 13 pts of margin

From gross margin to what is left, last 12 months

Review first

Result after cost to serve, last 12 months

  • C-101 Tradespeople · €15k −€16k 120 deliveries, average order €127 Minimum order or delivery fee
  • C-138 Tradespeople · €11k −€16k 144 deliveries, average order €75 Minimum order or delivery fee
  • C-090 Tradespeople · €19k −€15k 123 deliveries, average order €156 Minimum order or delivery fee

The cash sleeping in your business

KAVDAL · Steering

Cash and working capital

Last 12 months · Oct 25 – Sep 26 Fictional data

Sources combined
  • Bank
  • Accounting
  • Stock
  • Sales (order management)

Cash on 27 Sep

€818k

Expected low point: €209k on 15 Nov, below the €250k floor

  • Bank
  • Accounting

Cash tied up in the business

€2.03M

67 d of revenue (customers + stock − suppliers)

  • Accounting
  • Stock
  • Sales (order management)

Days to get €1 back

78 d

+19 d in a year

  • Bank
  • Accounting
  • Stock
  • Sales (order management)

Cash you can free up without selling more

€816k

by fixing 4 causes, detailed below

  • Bank
  • Accounting
  • Stock
  • Sales (order management)

€816k to free up without selling one more item

One-off cash released, by cause

  • Bring 41 late payers back to the due date (18 d late on average) €323k
  • Invoice on delivery (84 customers invoiced once a month) €226k
  • Pay 3 suppliers on the due date, not 30 d early €186k
  • Clear 9 items with no sale for over 180 d €81k

Your cash cycle got 19 d longer in a year

In days, month end, over 24 months

  • Customers pay in 62 d a year ago: 53 d
  • Stock covers 68 d a year ago: 58 d
  • You pay in 51 d a year ago: 51 d
  • Total cycle 78 d a year ago: 59 d

Customers who leave without a word

KAVDAL · Steering

Customers: early signals and potential

Last 12 months · Oct 25 – Sep 26 Fictional data

Sources combined
  • Sales (order management)
  • Deliveries
  • CRM
  • Company register

Revenue from customers drifting away

€392k

11 customers, orders down more than 40%

  • Sales (order management)
  • Deliveries
  • CRM

Revenue kept year on year

107%

6 customers lost (€103k)

  • Sales (order management)

Quotes won

27%

−8 pts in a year

  • CRM

Untapped potential

€9.54M

37 customers where you get less than 20% of their spend

  • Sales (order management)
  • Company register

3.0× more late deliveries among customers drifting away

Quarterly orders down more than 40% year on year

  • C-028 Industry and maintenance −77% 1 late delivery · 2 quotes lost · no order for 31 d
  • C-034 Industry and maintenance −41% 2 late deliveries · 1 quote lost · no order for 34 d
  • C-061 Construction firms −44% 5 late deliveries · 3 quotes lost

At C-011, you get 12% of their spend

Your revenue against their estimated spend (headcount × sector spend)

  • C-011 1,134 employees 12% captured €274k / €2.24M
  • C-018 2,367 employees 12% captured €166k / €1.34M
  • C-024 394 employees 11% captured €106k / €962k
  • C-051 536 employees 11% captured €63k / €595k
  • C-031 221 employees 13% captured €78k / €587k

These are examples: every indicator can be changed, added or removed to fit your business.

Each tool has its view. Nobody has the big picture.

Your order management, bank, accounting and CRM each tell part of the story. Our dashboards combine their data to give you the numbers you need to steer.

Your software

We combine

Your dashboards

Your decisions

  • Sales (order management)
  • Accounting
  • Bank
  • CRM
  • Stock
  • Deliveries
  • Company register

KAVDAL

One database, updated every night

  1. A connection to each tool, or a simple export
  2. Matching by customer, item and date
  3. The indicators you are missing, calculated
  • True customer profitability 31 unprofitable customers
  • Cash and working capital 78 d to get €1 back
  • Customers: early signals 11 customers drifting away
  • Margin Review the terms of 31 customers
  • Cash Free up €816k of cash
  • Revenue Call 11 customers before they leave

And no more hours spent matching files by hand.

Figures from the example, on fictional data.

What you decide with them

A dashboard is there to act on. Here is what each one lets you settle in the first week.

    • Sales (order management)
    • Deliveries
    • CRM
    • Bank

    True customer profitability

    The question

    Which customers really make me money?

    What you decide

    • A minimum order or delivery fee where small orders cost too much
    • New terms for customers who pay late
    • Sales visits focused on profitable customers

    On the example: 31 customers cost more than they bring (−€137k).

    Included in a first dashboard, from €1,500

    I want the same
    • Bank
    • Accounting
    • Stock
    • Sales (order management)

    Cash and working capital

    The question

    Where is my cash sleeping, and how much can I free up?

    What you decide

    • Which reminders come first, customer by customer
    • Invoicing on delivery rather than at month end
    • The stock to clear because it no longer moves

    On the example: €816k to free up without selling more.

    Included in a first dashboard, from €1,500

    I want the same
    • Sales (order management)
    • Deliveries
    • CRM
    • Company register

    Customers: early signals and potential

    The question

    Which customers are drifting away, and where is the growth?

    What you decide

    • The customers to call before they leave
    • The late deliveries to fix first
    • The customers where you get less than 20% of their spend

    On the example: €392k of revenue from 11 customers drifting away.

    Included in a first dashboard, from €1,500

    I want the same

VAT not applicable, art. 293 B of the French Tax Code.

Your indicators, not ours

The three dashboards above are starting points. Yours is built around your questions.

  • Add your indicators

    Margin per sales rep, service rate, cost per delivery: we add what matters to you.

  • Set your thresholds and alerts

    Cash floor, target payment time, margin goal: you are warned when things slip.

  • Keep your vocabulary

    Your product families, regions and segments, and the names you give your numbers.

  • Make it evolve

    A new need? We change or add an indicator as part of ongoing support.

What does your reporting cost you?

An estimate is already filled in. Adjust the two sliders to your case.

6 hours per week
€45 per hour

6 h × €45 × 52 weeks

What your reporting costs you

€14,040 per year

€42,120 over 3 years

312 hours per year

A first dashboard starts at €1,500, the same as 6 weeks of this reporting.

Book a 20-min call See pricing

Calculated in your browser: nothing is sent.

Yours, in three steps

Prices are public: no quote to wait for.

  1. Step 1 · 5 business days

    The data diagnostic

    €290

    We find the sources to combine in your tools and the 3 indicators that will help you most. Refunded if it doesn’t help.

  2. Step 2 · 2 weeks

    Your first dashboard

    from €1,500

    Sources connected, dashboard built on your numbers, hand-over with your team.

  3. Then

    Ongoing support

    from €290/month

    Updates, small changes and support, with no minimum term.

The diagnostic is deducted if a project follows. VAT not applicable, art. 293 B of the French Tax Code.

Before you book

Are the demo figures real?

No. They are fictional data, computed on an imaginary 40-person distributor. How it works, though, is what you get.

Do I need to change software?

No. We start from your current tools: order management, accounting, bank, CRM or plain Excel files.

How long until I have mine?

The diagnostic takes 5 business days. A first dashboard is delivered 2 weeks later.

How much does it cost?

The diagnostic costs €290, deducted if a project follows. A first dashboard starts at €1,500, ongoing support at €290/month. All prices are on the Pricing page. VAT not applicable, art. 293 B of the French Tax Code.

Where do I start?

With a free 20-minute call: you describe your tools and what is missing, and we tell you honestly whether a dashboard will help.

Next step

The same, on your numbers

A free 20-minute call to see which indicators your software can already give you. No commitment.

Book a 20-min call

contact@kavdal.com

Book a free 20-minute call

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